Case Studies in Marketing Management

Case Studies in Marketing Management

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In the late 1990s, Toyota and Honda launched hybrid vehicles that used computers to automatically adjust the power ... For example, the 2007 Honda Civic hybrid was rated at 40 mpg in the city and 45 mpg on the highway, whereas theanbsp;...

Title:Case Studies in Marketing Management
Author: S. Ramesh Kumar
Publisher:Pearson Education India -

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