Get Up To Speed with Online Marketing

Get Up To Speed with Online Marketing

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ONLINE MARKETING a€“ CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesna€™t always work these days a€“ and ita€™s expensive. People screen out TV ads, magazine ads, and billboards. Instead theya€™re spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And thata€™s online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including: Websites Search engine marketing Email marketing Blogging Podcasts Online video Social networks e.g. Facebook and MySpace Virtual worlds e.g. Second Life Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!Latest industry. news from your Tipsand a#39;howtoa#39; features. Upcoming events, conferences or trade fairs you will be attending. Special offers with discount codes exclusive to subscribers. Details of anew product youa#39;ve launched and the keyanbsp;...

Title:Get Up To Speed with Online Marketing
Author: Jon Reed
Publisher:Pearson UK - 2012-09-26

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